As a vegan food supplier and stall holder, The Plant Pantry wanted something warm and welcoming for current and potential customers alike. This was achieved through the delicate placement of playful sprouts surrounding the soft and smooth typeface. The business cards expand on this by matching the warm styling with seeded paper, which can be planted to grow a range of herbs and vegetables. Finally, the plant pantry needed a way to bring in new customers, whilst entertaining those waiting so an interactive ‘app’ and character were created which people could engage with in real time on the mounted screen.
