Subconscious impulses are the hardest to change until someone points it out.
Media: Outdoor/Print
Two layered billboard with transparent front panel that mimics the phosphenes you see when you rub your eyes. As you drive past the distance between the two layers makes it appear that the phosphenes are moving like in real life.
Decal applied on public bathroom mirrors to imitate the same effect.
Print advertisement with spot uv on the phosphenes to imitate the same effect.